Organized by E-Cell Yukta, Cummins College of Engineering for Women, Pune

Company Overview

TaxiWars is an innovative ride-sharing platform that introduces a unique bidding fare system. Drivers can bid on ride requests, and prices are determined by demand and supply dynamics. This economic model ensures both riders and drivers quickly agree on a fair price. Currently, TaxiWars has onboarded over 2,000 drivers, but with only 20-30 rides being booked daily, they aim to scale up to 100 daily rides.

Competition Task

Participants are required to develop a comprehensive Marketing Strategy in the form of a document or a presentation to help TaxiWars achieve its goal of increasing average daily rides from 20-30 to 100. The proposal should include detailed analysis and recommendations based on competition insights and consumer behavior.

Team Formation: You can participate individually or in teams of 1 to 4 members.

Proposal Submission Guidelines

• Submission Deadline: Proposals must be submitted via this Google Form in the form of a document or a presentation.

Content Requirements for Proposals

• Qualitative and quantitative survey of TaxiWars: Analyze the current situation of the app and its market position.
• Identification of niche customer segments: Suggest targeted customer groups that TaxiWars can focus on to increase bookings.
• Proposed channels to reach customers: Identify the platforms and methods to effectively reach the target segments.
• Marketing plan with budget: Provide a detailed marketing strategy, including budget allocations, to achieve the scaling objective.
• Any additional relevant information to support your proposal.

Evaluation and Presentation

• Shortlisting: The top 10 proposals will be shortlisted for presentations.
• Presentation Date: Shortlisted teams will present their plans in person at Cummins College.
• Judging: Proposals will be evaluated by the founder of TaxiWars based on their feasibility and creativity.

Prizes

• First Prize: Rs. 5000
• Second Prize: Rs. 3000

For more details, check out the Google Form link below.